The 2024 Super Rugby Pacific campaign marked a major apparel milestone across New Zealand rugby, ending a 24-year partnership with adidas and welcoming Classic Sportswear as the official technical kit supplier. The 2024 Hurricanes Replica Home Jersey introduced Classic's debut on-field silhouette, retaining the club's signature golden-yellow body framed by black and royal blue trims while embedding rich regional and environmental storytelling.

Design Story & Cultural Lineage

• The Shift to Classic Sportswear:
  
  
  2024 broke new ground as the five New Zealand Super Rugby clubs transitioned to Australian apparel specialist Classic Sportswear. Classic prioritised deep cultural consultation and design flexibility, creating a bespoke narrative for the Hurricanes that honoured the region's geographical identity.
  
  
• Tāwhirimātea & Hurutea-ā-rangi Motifs:
  
  
  Wellington’s renowned gales form the conceptual heart of the design. The jersey treats the Hurricanes and Hurricanes Poua as living manifestations of the shifting winds, drawing direct inspiration from Tāwhirimātea and Hurutea-ā-rangi, the Māori atua (gods) of the winds.
  
  
• Māori and Pasifika Swirl Patterning:
  
  
  Sublimated across the golden-yellow torso are dynamic storm swirls carrying interconnected Māori and Pasifika design patterns. These visual currents symbolise the union of the eight provincial unions across the lower North Island (Wellington, Hawke's Bay, Manawatū, Taranaki, Wairarapa-Bush, Horowhenua-Kāpiti, Wanganui, and Poverty Bay/East Coast), reflecting collective strength, momentum, and community connection.

On-Field Context: The 2024 Regular Season Minor Premiership

• Unbeaten Opening Streak:
  
  
  Wearing this home strip, the Hurricanes charged out to an electric 8–0 start to the season. The home campaign at Henry Stadium was fortress-like, highlighted by a gritty 29–21 Round 3 win over the Blues and a decisive 36–23 victory over the Chiefs in Round 8.
  
  
• Minor Premiership Title:
  
  
  The Hurricanes dropped just two regular-season matches all year, finishing at the very top of the table on 56 points to claim the 2024 Super Rugby Pacific Minor Premiership and secure home finals advantage.
  
  
• Playoff Run:
  
  
  Running out in their gold-and-black home colours at Henry Stadium, the Hurricanes dismantled the Melbourne Rebels 47–20 in the quarter-final before their remarkable campaign came to an end in an intense 19–30 semi-final clash against the Chiefs.
  
  
• Standout Performers:
  
  
  The 2024 kit framed career-best campaigns from loose forward Peter Lakai, halfback Cam Roigard, dynamic playmaker Brett Cameron, and captain Brad Shields, marking Classic Sportswear's debut season as one of the club's finest on-field eras.